HEY

What is HEY?

HEY is an email and calendar app from 37signals (the team behind Basecamp) that completely rethinks how email works. Instead of a single inbox drowning in noise, HEY gives you structured spaces: The Imbox for important messages, The Feed for newsletters, and Paper Trail for receipts and transactional email.

Why freelancers should care

As a freelancer, your inbox is your lifeline — client briefs, contracts, invoices, and feedback all live there. HEY's Screener feature lets you decide who gets in before their first email lands, so cold pitches and spam never mix with actual client work.

The Paper Trail automatically collects receipts and invoices you receive, which is brilliant at tax time. And the Feed turns newsletter subscriptions into something you actually browse when you want to, instead of interrupting your flow.

Key features

• The Screener — Approve or reject new senders before they hit your inbox
• The Imbox — Only important, previously-approved emails show here
• Paper Trail — Auto-collects receipts, confirmations, and transactional email
• The Feed — Newsletters in a browsable, non-interruptive format
• Built-in calendar — Integrated scheduling without a separate app
• Privacy-first — Blocks spy trackers and read-receipt pixels

Who it's best for

Freelancers who want calm, focused email that separates client communication from noise — without spending hours on inbox management.